# Cases

<p class="lead">Stories of businesses that worked with Instfy: the starting reality, the choices made, what was built and what the numbers showed afterward.</p>

The cases show the [Instfy methodology](#/methodology) applied in practice. Each story is told with the same rigor we use in our projects: what was fact, what was hypothesis, what was decided, what was done and what we learned. We do not publish promises, we publish evidence.

## How each case is told

Every case follows the same structure, inspired by the way we measure results:

<ol class="steps">
<li><strong>Starting reality:</strong> who the business is, where it stood and what its baseline numbers were.</li>
<li><strong>Objective:</strong> where the client wanted to go and why.</li>
<li><strong>Diagnosis:</strong> the real problem found, which was not always the problem the client asked about.</li>
<li><strong>Choices:</strong> the path chosen and what was left out.</li>
<li><strong>Initiatives:</strong> what was built, with which areas and teams.</li>
<li><strong>Indicators and result:</strong> what changed, measured against the baseline numbers.</li>
<li><strong>Learning:</strong> what worked, what did not and what the next move is.</li>
</ol>

## How to browse the cases

The cases are organized so you can find stories similar to yours:

| Filter | Examples |
|---|---|
| **Business profile** | Company in formation, startup, small or mid-sized business, family business, manufacturing, retail, services, franchise, multinational. See the [assessment profiles](#/assessments). |
| **Situation** | Create, transform, develop or expand. |
| **Challenge** | Customers, cash flow, marketing, AI, automation, operations, finance, expansion. See [Solutions by challenge](#/solutions). |
| **Market** | Brazil, the United States and international operations. |

## Confidentiality

A case is only published with the **client's express authorization**. When the client prefers not to be identified, we tell the story anonymously, preserving the learning and protecting names, sensitive numbers and strategies.

:::note
**First cases in preparation.** The stories are being organized with our clients and will be published in this section. If you are an Instfy client and want to share your story, write to **relationship@instfy.com**.
:::

## Frequently asked questions

### Are the case results real?

Yes. We only publish results measured against the baseline indicators recorded at the start of the project, with the client's authorization.

### Can I talk to an Instfy client?

When the client authorizes it, yes. Ask for a reference at relationship@instfy.com, describing your profile and your challenge.

## Next steps

:::related
methodology, insights, how-we-work, form-assessment
:::