Cases
Stories of businesses that worked with Instfy: the starting reality, the choices made, what was built and what the numbers showed afterward.
The cases show the Instfy methodology applied in practice. Each story is told with the same rigor we use in our projects: what was fact, what was hypothesis, what was decided, what was done and what we learned. We do not publish promises, we publish evidence.
How each case is told
Every case follows the same structure, inspired by the way we measure results:
- Starting reality: who the business is, where it stood and what its baseline numbers were.
- Objective: where the client wanted to go and why.
- Diagnosis: the real problem found, which was not always the problem the client asked about.
- Choices: the path chosen and what was left out.
- Initiatives: what was built, with which areas and teams.
- Indicators and result: what changed, measured against the baseline numbers.
- Learning: what worked, what did not and what the next move is.
How to browse the cases
The cases are organized so you can find stories similar to yours:
| Filter | Examples |
|---|---|
| Business profile | Company in formation, startup, small or mid-sized business, family business, manufacturing, retail, services, franchise, multinational. See the assessment profiles. |
| Situation | Create, transform, develop or expand. |
| Challenge | Customers, cash flow, marketing, AI, automation, operations, finance, expansion. See Solutions by challenge. |
| Market | Brazil, the United States and international operations. |
Confidentiality
A case is only published with the client's express authorization. When the client prefers not to be identified, we tell the story anonymously, preserving the learning and protecting names, sensitive numbers and strategies.
First cases in preparation. The stories are being organized with our clients and will be published in this section. If you are an Instfy client and want to share your story, write to relationship@instfy.com.
Frequently asked questions
Are the case results real?
Yes. We only publish results measured against the baseline indicators recorded at the start of the project, with the client's authorization.
Can I talk to an Instfy client?
When the client authorizes it, yes. Ask for a reference at relationship@instfy.com, describing your profile and your challenge.