Who we are

Instfy develops solutions for businesses. Learn about our story, the people who lead the company and where we are, from Brazil to the United States.

Instfy (Instfy Inc.) is a business solutions company headquartered in New York and operating across the United States, Brazil and other markets. We combine strategy, technology, artificial intelligence, data and execution to help people and organizations create, transform, develop and expand what they are building.

Our story

It started in Brazil

Every entrepreneur's story begins with someone who decides not to wait. Instfy's begins in 2007, in the Alto Tietê region of São Paulo, when Leandro Correia incorporated his first company, Comunic, an advertising agency focused on print media. He learned by doing: serving clients, developing products and selling, one project at a time.

In 2011 came the digital agency Canal Onze, which he led as CEO for seven years, helping entrepreneurs take their businesses online. Then came Banco You: a free digital account for entrepreneurs, with a card machine, recurring billing, payment links and a benefits network with marketing, sales and consulting partners. It was the same idea as always, now in the financial system: giving small businesses the tools that only large companies used to have.

Other businesses followed. More than twenty, in different industries. Some turned a profit, others took a loss. Some companies were sold and some went under. Being an entrepreneur in Brazil teaches you fast: to deal with uncertainty, to do a lot with little, to start over without losing the drive. Every stumble left a lesson, and every lesson became a method.

Building together

Along the way, Leandro realized that no one grows alone. He helped found a startup community in Alto Tietê, mentored entrepreneurs who were just starting out and took his story to stages in other states. Watching other people turn ideas into businesses gave meaning to everything he had lived through. That is where the purpose that guides Instfy to this day was born: helping as many people as possible reach their goals through innovative businesses.

The leap to the United States

With the experience of someone who had built businesses in Brazil, came the boldest step: taking that experience to the United States. Starting over in another country, in another language, in one of the most competitive markets in the world, means choosing to leave your comfort zone on purpose.

One of the first results of that leap was Vertse: bringing Brazilian design and woodworking to the US market. With showrooms in Brooklyn, New York, and in Orlando, Florida, Vertse brings furniture made in Brazil to clients and partners in the United States, handling the entire chain, from production to point of sale. It is concrete proof of what Instfy stands for: a Brazilian business can cross borders and compete in any market when strategy, operations and technology go hand in hand.

Instfy set up in New York and went further. Today it has offices in Orlando and Miami, keeps its base in São Paulo and reaches markets such as Shanghai and Dubai. It built its own products, won clients and became a two-way bridge: it helps Brazilian companies arrive and grow in the US and brings each client the best references, wherever they come from.

And it is only the beginning

Every win so far is proof that the journey is worth it, not the finish line. Instfy keeps building, learning and evolving, with the same drive as that first company opened in 2007. For us, entrepreneurship is an endless path: the next move is always the most important one.

What we have built

Instfy brings that experience together in a company headquartered in New York. The heart of Instfy is consulting: we develop solutions for business. We start with Discovery, understand what really needs to happen and build the solution through the Instfy Project, combining strategy, products, technology, artificial intelligence, brand, marketing, sales, data, operations, expansion, people and finance. See every service area in the service charter.

Along the way, we also turned what we learned into our own products, which complete the Instfy ecosystem:

• ERP Instfy: cloud business management, from finance to HR.
• Instfy AI: artificial intelligence agents that serve visitors on the client's website.
• Instfy Data: business data intelligence from official public records.
• Instfy Rewards: a cashback program with partner stores and local businesses.
• Carbon by Instfy: carbon emissions inventory, offsetting and certification.
• Instfy Docs: this library, so customers and teams can gain autonomy.

With its expansion into the United States, Instfy began acting as a bridge between markets: we help Brazilian companies operate and grow in the US and bring each client references and opportunities from wherever they are.

Who leads Instfy

Leandro Correia, founder and CEO

Leandro Correia is a serial entrepreneur and the founder of Instfy, where he leads strategy, technology and product vision. He holds a degree in Systems Analysis and Development from Faculdade Impacta de Tecnologia and combines that technical background with almost two decades of building businesses.

The entrepreneurial journey

What he learned along the way

Across more than 20 businesses, Leandro made profits, took losses, went broke and sold companies in a variety of industries. From that experience came the four pillars that guide his work: inspiration, transformation, speed and timing. And a purpose he sums up like this: helping as many people as possible reach their goals through innovative businesses, building connections and transforming mindsets.

Beyond building companies, Leandro invests in businesses built on technology, innovation and unconventional financial metrics: companies that look beyond traditional indicators and measure value in other ways. His investments include B Altman and EasyBroker, a platform for importing classic and brand-new vehicles from the United States. He is an enthusiast of crypto assets and carbon neutralization, the theme behind Carbon by Instfy, and has broad expertise in international strategy and business, built between Brazil and the United States.

At Instfy, that purpose became a method. Leandro closely follows the development of the ecosystem's platforms, from ERP Instfy to the AI agents, Instfy Data and Carbon by Instfy, always based on the same principle: understand the business before proposing the tool.

Leandro Correia on LinkedIn

What drives us

We develop solutions for businesses. We start from what our client wants to build, understand what really needs to happen and find the best way to make it happen. See the details in How we think, the Instfy Methodology and How we work.

Where we are

Contact us by email at relationship@instfy.com or by phone at +1 (689) 305-0884.

Frequently asked questions

Who founded Instfy?

Instfy was founded by Leandro Correia, who is the company's CEO and is based in New York.

Where is Instfy headquartered?

Instfy (Instfy Inc.) is headquartered in New York. The company also has offices in Orlando, Miami, São Paulo, Shanghai and Dubai.

What is the background of Instfy's founder?

Leandro Correia has been an entrepreneur since 2007, when he incorporated his first company, Comunic, an advertising agency focused on print media. He founded the digital agency Canal Onze in 2011, created Banco You, a digital account for entrepreneurs, brought Brazilian furniture to the United States with Vertse, has been through more than 20 businesses, co-founded the Alto Tietê Valley startup community, mentored at Polo Digital de Mogi das Cruzes and is now the founder and CEO of Instfy, headquartered in New York.

Does Instfy help Brazilian companies operate in the United States?

Yes. With a team in Brazil and in the United States, Instfy supports companies that want to establish themselves and grow in the US market, from strategy to operating structure.

Next steps

Understand the way of thinking that guides all of our decisions.